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The answer to that question is likely higher than what you’ve read. There’s a simple reason for it – we’re a visual culture. We like images and even if a video is in fact longer than it might take to read a short article, it feels faster. We feel like we’re saving time by watching instead of reading. So, video inherently has a lot more power than the written word.

Don’t get me wrong – I love articles. They’re great for marketing, for sharing information, for blogging. But, videos have this power about them that transcends all that. And if you’re trying to brand yourself, there is no better tool with which to do it.

Getting Your Face Out There

One of the first things you will see on my websites is a picture of me. That’s important – it’s part of my brand. I’m not just selling information, I’m selling myself as an expert with that information. Video has been a tremendous tool in letting me showcase my expertise in an interactive setting that people are much more likely to remember. How does it work? Here are some quick tips:

• Show a Lifestyle Others will Envy
• Become Recognizable
• Develop a Rapport for Helping Others with Information
• Be Entertaining and Engaging
• Keep it Short and to the Point
• Have Fun!

These things, among so many others are what allow you to truly take advantage of the format. Can you see now why video branding can be so much more powerful than articles? Just consider the difference between a squeeze page on which you have a single video and an email signup box and one on which you have a 600 word article. Your video plays automatically and lasts for 2 minutes. You can introduce yourself, show the reader exactly what they’ll gain, and then remind them to sign up.

With an article, there is so much more work to be done and even if you do it perfectly, the visitor needs to read the entire thing. If they don’t, you lose a prospect. Plus, they never really get to meet you. Putting a face behind the words in a huge part of effective marketing and one of the reasons why so many online marketers blow it – they can’t connect.

I could go on for pages about why videos are so great (wouldn’t that be ironic?), but I won’t. Just remember; images have power. They capture, they elicit a response and they stick in your viewers’ minds. Use them properly and your brand will spread like wildfire.

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That being said, there are 3 main reasons why marketing with videos is really a no-brainer:

1) Reach a larger audience.

Not everybody learns best from reading. Other people learn from doing, listening, or watching and then following. By changing the format of your content, you’ll be reaching a larger audience and making it easier for many of them to learn from you. You should never put all your eggs into one basket. As in, you shouldn’t focus all your promotions on one method like only doing pay-per-click or only doing banner advertising because if something goes wrong or something changes, then you’re out of luck.

In the same way, don’t create all your content in one format. If you live in an urban center, then you should be used to getting hit by ads at every corner, from the newspaper you read in the morning and TV ads to giant billboards and subway ads. Often, you’ll see TV ads, newspaper ads, flyers, and radio ads, all for the same company. The same concept holds true for the Internet marketer: The more your prospect feels your web presence, the more likely they’ll end up in your funnel. So in addition to writing articles, why not create videos as well? In fact, why not create blog posts, teleseminars, webinars, podcasts, web 2.0 properties, and press releases as part of you overall marketing presence?

2) It’s easy to create videos.

All you really need is a short video ranging from 30 seconds to a couple minutes. In fact, if you do a longer video, the viewer is likely to lose interest. How hard would it be to do a talking-head video for a minute or two, or to record a few slides using PowerPoint? Not very.

Another reason why it’s easy to create videos is because you can repurpose your other content and make them into videos. For example, you can take your articles and make videos out of them by either talking about some of the main points or creating a PowerPoint presentation out of the main points. This is great because you get much more mileage out of your original content.

3) It builds your brand.

If you want more people to sign-up to your list or to listen to what you have to say, you have to build trust. A great way to build trust online, where most people stay anonymous, is to get your face and voice out there. In the realm of online business, it is very difficult to establish trust through written words. People will trust you more if they have a face and voice to associate with your name. Anyone can do five minutes of research and write an article on something, but it takes an expert to speak about something on camera.

Video marketing, done correctly can be an extremely profitable method of marketing. Dr. Bob Clarke is an video marketing and branding expert who teaches his team of new and experienced entrepreneurs the secrets of selling anything to anyone, anywhere in the world.

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Using Viral Videos To Improve SEO Rankings

Viral marketing is a great way of business promotion. It is gaining a lot of popularity as good videos can actually generate huge traffic for your site, besides it is a very cost effective way of promoting a website. A good viral campaign can generate a lot of profit for your business. The ideal way of implementing internet advertising campaign is to implement video SEO marketing. With the help of professional video marketing your website would receive targeted traffic in good volumes. Following are some of the advantages of SEO viral video marketing:

• Ideal for achieving exponential growth in incoming targeted traffic. The concept of normal viral marketing is very simple. The video is passed on to a group of people who forward it to more people who would like to view it. Video SEO marketing is more advanced. The videos are submitted in all well known video sites and on page and off page search engine optimization techniques are implemented for the site this strengthens the web presence of the site.
• Viral video marketing generally receives very positive response. By combining it with SEO techniques the web promotion activity speeds up.
• By implementing SEO and viral marketing in your internet advertising campaigns your business would gain global recognition.
• It is a very cost effective way of promoting business.
• Helps in creating buzz about your business among related communities on the internet.
• A video cannot generate traffic for the website if nobody is watching it. Thus, professional video marketing techniques are combined with SEO techniques to generate good amount of traffic for a website.

Learn more about video marketing at Web Business Marketing.

Video promoting uses short form commercials that run on internet sites, providing info about a business’s product or service acting like a web salesman. Video promoting, utilizes the power of unique online video messages to drive traffic, sales, and leads publicity to a business. Like any form of advertising, video marketing needs to have an appropriate marketing strategy in place for effective results.

When using video promoting there are a number of elements to think about. It is crucial to keep it simple, using only relevant info which portrays specific promotions or the immediate benefits gained from the service or product. The visuals in the video should communicate an applicable message, with clean and simple photographs to catch and hold the spectator’s eye. The more successful video promoting secrets create videos that show their core products and services. Consumers want to learn how to solve their problem, the more an internet video demonstrates the solution provided by a service or product the more probably they are going to consider purchasing the product.

Online videos have an inherent appeal to audiences. The general public wish to see something before they would need to read something. Online videos establishes more of an emotional connection with a spectator than just static text, badly timed have more of an influence on their purchases decision. Video promoting can be used to enhance the patrons experience by educating the spectator about product or service, so helping build a business’s brand.

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Some popular video sites are YouTube, Google, Yahoo, Social Media Sites.

How to use video:

Make your videos You can use a digital camera, video cameras, web-cams, cell-phones etc (anything that records video) Keep it under 100mb so you can upload it. You may also need video software to transfer your raw data to the right type of file.

Stay on Topic:

Always put your web address in the video. Videos are just another form of marketing and communicating your value to your market. It’s no different than writing a sales letter on a website.

Provide product-related information to aid use of your product or service.

Offer Sponsorship:

Sponsors who may have similar products or complimentary products may want to pay to advertise or for you to advertise them.

Connect with people internationally or customers living in remote locations.

Why every business should have a video on their website:

Have you ever been at an event and listened intently to someone speaking only to say to the person beside you what did he say? Have you been at a social gathering in which you only had a few moments to talk about yourself and your business only to hear your audience say “What did he say?” or “What does he do?”

With video there are no other distractions like there are in person. You can rewind and fast forward if you do not understand or you are interrupted. You can replay anytime and any hour of the day. You can even press stop!

Do you find yourself spending more time on the internet then you do watching TV? Video watchers are TV watchers. Pew Research Center reports that online news consumption continues to grow, and substantial minorities of Americans are now taking advantage of specialized web-based and digital tools to get the news.

Video can be viewed anywhere on phones and on your website. You can add your video as an attachment on your email. Videos can be watched on subways, walking your dog and during your lunch hour.

Videos increase traffic, is less costly then a TV advertisement and much like a sales page or a TV commercial it is a way for you to advertise your site.

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Well, unfortunately for them and unfortunately for us, it simply isn’t true. The fact is that making money on the internet isn’t easy; in truth, the competition is fiercer than ever. It is not enough these days to simply construct a high-quality site and wait for the dollars to roll in. You actually have to go out there and drive traffic (potential customers) to your website. This, of course, is easier said than done.

But it can be done. One of the most popular methods of increasing website traffic is to invest in Search Engine Optimization. Basically, this means that when a person performs a basic web search in a related area, your website will appear on the results pages. The higher your SEO, the more likely it is that your website will be displayed at the top of the page. Another popular method for promoting your business is article writing. These articles can be written on a variety of subjects, but ordinarily they are concerned with the industry the company competes in. For example, if your own a sporting goods store, you might write a few articles about the world’s best treadmill or the best weight bench. Then you can submit them to a few article directories.

An article directory is a free site that allows users to read articles on a variety of subject. They also allow authors to submit articles for free and even grant them the right to post links to their websites. This means that after a user has read an article he can visit your website directly from that page. It is no surprise then why article writing has become so popular. It is cheap and fairly effective at increasing traffic to your website. But in recent days, article writing has taken a backseat to a new method of website promotion-video. In fact, learning how to turn articles into videos is now a sought after skill on the internet.

On reason videos are more highly-regarded than videos is due to the popularity of video sharing sites like YouTube and Meta Café. These sites have literally billions of viewers each day and they allow anyone to post videos for free. As popular as many article directories have become, they could never hope to compete with those numbers. So if you what to know how to turn articles into to videos, all you have to do is look online. There are several reputable sites that will take you through this simple process step-by-step. Afterwards, you will be able to produce videos for pennies on the dollar and then submit them to your favorite video sharing sites.

Learn more at Web Business Marketing.

Today, uploading videos in YouTube is as simple as ABC, you can do it even with the help of cell phone video features. But how to make the perfect YouTube video takes a lot of consideration and effort. Of course we want our video to last and as much as possible be a perfect one. If you have tried many things but still aren’t happy with the outcome, this article may help you solve some of those problems.

Resolution

YouTube is now High-Definition (HD) ready like Plasma televisions and the latest LCD. You need to adapt to their system to be able to get them to play with with great quality. If you want HD quality videos, you will need a video source that can handle it. Make sure to save your video in YouTube in 1280×720 and YouTube’s compressor will love you for doing it and definitely reward you with better quality and give you the pleasure of having to watch your videos in HD

Balance the Bit rate

To make it simple, Bit rates is the number of bits that your video will contain per period of time. Usually this comes up in Kilobits or Megabits per second. It’s true that the higher the bit rates the better, but if you go too high your video files may exceed the limitations of YouTube. That is why you need to balance it. So you still want high bit rates but you don’t want to exceed the limitation. A video that has around 6Mbps to 8Mbps is a good range. Remember that YouTube can handle up to 1GB of file but only 10 minutes playing time so you also need to pay attention to that.

Editing and resizing your video

Part of producing good quality video is the editing process. You can edit your personal videos, movies and other events in programs such as Windows’ Movie Maker, Final Cut or Mac’s iMovie, these are all acceptable. You can cut out a bad take, add titles, effects, and a lot more.

These are 3 things to pay attention to that will help to make your You Tube videos, videos that people want to watch over and over again, and also help your Web Business Marketing company drive tons of targeted traffic to clients websites.

You need to have fresh content in your site all the time. For that, you can choose topics that interest people. Of course, this should not encourage you to pick up controversial topics like religion or politics. Rather, you can go for the sports, people reality TV, hobbies and so on.

Whatever be the theme of the website, it is important that presentation is fabulous. In fact, a lot of researches have been done to find out the means that make the website more attractive. In recent days, the potentials of the videos have been devised in an all new way.

Well, you might be thinking about the viral marketing at this point of time. However, the effects of it can be dubious at times. So, without considering too much of it, let us think what the search engines like to have in a site. After all, most of the visitors find the address of a site through the search results that the search engines provide. The most important factor that decides the ranking of a site in the search list is the freshness of the content.

Even a few days ago, the videos are considered to be one of the primary means of entertainment. But, recently, the experts have realized the appeal that video has in the field of communication. It has a unique appeal that is so unavoidable for the visitors.

Now, if you are wondering about the promotion of your site through the videos, the You Tube is the right place that you should be. One of the greatest things with the You tube is certainly its popularity. So, when you post a video in there, you will be able to attract the huge Youtube traffic.

It is a free website that allows the free online sharing. There is a rating system in the site that can suggest the popularity of the site as well. When you take a look at the traffic you tube, you will be simply awestruck. Within three months from their start, the Youtube gathered 4 million monthly visitors.

Certainly, there was no one better than Youtube. Google realized its potential and bought it in a huge deal. Since then, there was no looking back for the site. Containing only videos, the site became a colossal example of how the modern generation is becoming fan of videos.

Soon, there were other sites like Youtube. Though they were not completely ignored, Youtube still retain the number one spot. Here you have the advantage to post comments that can be so crucial for web business marketing.

Keep in mind that video marketing requires you to be the superstar of your own TV show, so if you TRULY want to dominate YouTube you need to know some crucial strategies. Since I have spent the past 4+ years creating marketing videos you might say I have learned a thing or two on what to do in front of a camera. Read on as I share some of the tricks & secrets of video marketing that will help you to Dominate YouTube.

Body Language and Tone of Voice

Your posture is very vital because it is the key to projecting the right kind of energy. Be confident, sit straight, master your dialog in natural way and do not lean towards the camera. Your viewers will sense if you are a believer of the product or service you are endorsing. People love being fired up so always speak with a firm, confident and energetic voice. Keep the body movement down to a minimum.

Create Short But Value-Packed Videos

Most people are on-the-go and very impatient these days, so it’s better to keep your videos short but interesting, and full of real value. Videos that are short and straight to the point are most effective, so make sure to keep your videos under 5 minutes. We have a saying when putting together a demo real.: “If you don’t get the job in the first 30 seconds you all ready lost it.” When you are auditioning, they can usually tell the minute you walk in the room. The same thing is to be said with the minute they start watching your video.

Additional tips: Create a title, category, description, tags, and set language. The more information you provide the better to help people find the video.

Look straight into the camera

Eye contact is crucial. You need to talk to the lens like you are talking to a person. Make sure your lighting allows your eyes to shine and be seen. It is all about the eyes.

The “Lower 3rd”

Always make sure you have something that lets the viewer know how to find you if they like what they see and hear. Remember people are busy and impatient the easier you make it for them, the more they will appreciate you and will be more likely to follow you. I like to use the lower 3rd method when you have some information across the lower 3rd of your video. I personally like to direct them back to my main blog or the mother ship as I call it.

To conclude, if you want to dominate YouTube for branding & marketing purposes you better watch your body language, tones, and length of your videos. The shorter the better. We have a saying in the film industry “less is More”.

Now you are ready to go out and make videos for your Web Business Marketing that will dominate Youtube.

Good Luck or as we say in the film industry “break a Leg”!